As a product design leader focused on user-centered solutions, I’ve spent the last 16 years helping companies, big and small, enhance their product experiences, drive growth, and improve operational efficiency. My approach brings clarity and delight to product design.
Over the years, I’ve guided design teams in creating desirable yet viable solutions. I enjoy collaborating with cross-functional squads, looking beyond just feature updates to consider the long-term product and business vision.
My approach is centered on understanding user needs, industry trends, and market dynamics, allowing me to conceptualize and implement designs that resonate with target audiences while aligning with organizational goals. I like fostering a design-driven culture that encourages innovation and puts the user first throughout the product cycle.
Working closely with teams, getting into the nitty-gritty of users’ lives and business contexts – that’s where I thrive. At the end of the day, it’s about making products that people love to use while pushing the business forward.
Work Experience
Oct 2021 – Present
Associate Director, Product Design at Conviva
I spearhead the design vision and user experience for our flagship product suite – a comprehensive streaming intelligence and analytics platform serving top-tier media companies globally. I collaborate closely with product, engineering, and strategy teams through a continuous discovery process to create effective user experiences. I drive the team towards working in three tracks:
1- Continuous design and validation for usability improvements,
2- Short term feature improvements for product to stay ahead of competition,
3- Long term product innovation.
Sep 2018 – Oct 2020
Design Director at Moonraft Innovation Labs
I handled the Non-Fintech accounts of Moonraft – Infosys McCamish and UST GLobal. I led a team of 15-20 designers on various projects of these 2 accounts. As a Design Director, I managed a multidisciplinary team consisting of Interaction Design, Visual Design & Information Architects. I led projects from pre-sales discussions to final execution of the design phase.
Jun 2018 – Sep 2018
Lead UX Designer at Melorra
Redesign of Melorra Ecommerce platform. I created a solution which merged content and commerce into a seamless experience.
Apr 2016 – May 2018
Lead UX Designer at Above Solutions
Effectively led a cross-functional design team, establishing user-centric practices across internal products and client projects. Defined and implemented a standardized design process companywide. Conducted training sessions to educate internal stakeholders on design methodologies and aligning them with development cycles. Played a client-facing role, driving design discussions with prospective clients to convey the value proposition of design for their offerings. Facilitated service design workshops with key stakeholders to collaboratively solve business and product challenges, identifying opportunities through a solutions-oriented approach.
Jan 2008 – Mar 2016
Senior Designer at Dig Design Studio
Handling multifaceted projects at various stages that include user research, analyze user research data, develop personas, task flows, low and high fidelity prototypes, visual design and design reviews. Conduct heuristic evaluation and other testing methods to ensure usability.Was a part of hiring and mentoring new designers in the studio. I have designed products for companies such as Google, Yahoo, Intuit, Intel, Titan, Huawei, etc. at the studio.